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BUFORI to present YTL's Geneva at Beijing Motor Show

Showroom opened in Shanghai

YTL's Bufori Geneva.
April 9th 2012 - BUFORI Motor Car Company (M) Sdn Bhd will present its sumptuous Luxury Saloon, the Bufori Geneva, at the Beijing International Motor Show from 23rd of April to 2nd of May

The car will be officially presented for the first time in Asia, at a press conference at on April 23rd 14:00pm CST - The show attracts around 800,000 visitors each year and is one of the biggest in the world.

The BUFORI MKVI Geneva, which was first launched as at the Geneva Motor Show in March 2010, combines cutting-edge technology with a beautifully proportioned body that exudes presence and style. Positioned in the ultra-luxury saloon segment, the BUFORI Geneva is powered by a high-performance 6.4Lt engine. Electrically closing rear-hinged coach doors and a luxurious interior guarantee ultimate comfort and well-being.


YTL's Bufori Geneva.
Gerry Khouri, Managing Director and co-Founder of BUFORI said: "Since the launch in 2010 we have refined and added more features and technologies to the car. For the show, we are very proud to showcase Tan Sri Yeoh Tiong Lay's personal car, which we were commissioned by his family to specially build for his 80th birthday. Tan Sri Yeoh, founder of YTL Corporation, is a Bufori supporter and a connoisseur of the finest things in life and it is our honour to be able to create this masterpiece to add to his collection of cars."



State-of-the-Art Showroom

The participation at the Beijing Motor Show is a milestone in addition to the recent opening of a flagship showroom in the fashionable Xintiandi district, in Shanghai,. The state-of-the-art facility was unveiled by Mr. Anthony Khouri, Chairman of Bufori Motor Car Company (M) Sdn Bhd and Ms. Jenny Wang, General Manager of Jiaochen Bufori (Shanghai) Motor Sales Co., Ltd, with a ceremonious grand opening on Saturday, March 3rd, 2012.
The grand opening was attended by customers, the media, numerous VIP guests and celebrities such as Olympic gold medal winner Hu Jia and movie star Gao ShuGuang amongst many other.


Jenny Wang and Anthony Khouri during the showroom opening ceremony.
The 300 square metre showroom provides space for three handmade Bufori cars, a coffee bar and a customisation studio, where a customer will be taken on an experiential journey engaging all their senses.

Located in the trendy Xintiandi district, the showroom is the first to carry the new corporate identity of Bufori and offers a warm and comforting welcome to potential BUFORI owners.



Further expansion after Beijing Motor Show

Following the participation at the Beijing Motor Show, Bufori is planning to set-up additional dealerships throughout China, with showrooms to be established in Beijing, Chengdu and Shenzhen.

"The Beijing Motor Show marks another milestone in our China strategy and allows us to present our unique luxury cars to potential customers" added Felix Haller, General Manager of BUFORI Motor Car Company.

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